Little-Known Cleverness Hidden in Logos
In this article, we have some of the best know logos in the world. Little did we know there is a lot more going on in some of these logos at second glance. I was aware of the FedEx logo for years and I could indentify it anywhere. Only six months ago I actually noticed the arrow in the logo…very clever!
If you like those logo’s and the thinking behind them, check out “The Power Of Negative Space In Logo Design”