Typography 101

Useful article on typography…

Design is about visual communication and effective delivery of a carefully-​​crafted message. The message is delivered through a combination of imagery, color, words, and typography. Understanding typography will help you make your message strong, compelling, and persuasive. It’s important to choose the right typeface for the right occasion, and to make sure that it reinforces your design and your message. In order to choose the right typeface, you have to understand the fundamentals of type, the differences between typefaces, and why you should and shouldn’t use different typefaces in certain situations. Read On…